Introducing Badge Wave: Where Century-Old Expertise Meets Modern Event Solutions
We're thrilled to announce the launch of Badge Wave, a dedicated event ticketing and badge printing service powered by Soabar Label Solutions. Born from over a century of printing excellence and refined through years of delivering for some of the world's biggest events, Badge Wave represents our commitment to making high-quality event credentials accessible, affordable, and effortless for every event organiser.
Built on a Foundation of Excellence
Soabar Ltd has been supplying labels and associated machinery at our Whetstone, Leicester site since the 1970s, but our story begins over 100 years ago. We began serving the apparel markets in the United States, before relocating to the UK, investing in versatile equipment and seeing our reputation grow on a global scale. Over the decades since, we've expanded our expertise across numerous industries, earning recognition as one of the leading label solution suppliers for a diverse range of sectors.
This heritage matters because printing excellence isn't built overnight—it's cultivated through generations of refinement, problem-solving, and unwavering commitment to quality.


From Pandemic Challenge to Market Leadership
In 2022, as the world emerged from the pandemic and events began returning in full force, we noticed a critical gap in the market for high-quality exhibition badge printing with quick turnaround times. Event organisers were eager to welcome attendees back but struggled to find reliable partners who could deliver the quality and speed that modern events demand.
At Soabar, we saw an opportunity to apply our printing expertise to this underserved market. We began to print exhibition badges for global events that were both eye-catching and high quality, for an industry leader in the events world. We quickly became a trusted global partner of various companies who came to us through recommendations, building a reputation for reliability and excellence in event badge printing.
Scaling Up to Meet Growing Demand
The success of our event badge printing services in recent years is something we’re incredibly proud of, and we've responded by making significant investments in our in-house printing capabilities. We’ve added cutting-edge digital printing machines and advanced finishing equipment to scale up our operations and serve more events without compromising on quality or turnaround times.
At the heart of our production are two exceptional printing systems, each chosen specifically for their strengths in event badge printing:
The Bobst Mouvent LB702-UV is a powerhouse digital label press that brings industrial-scale capabilities to event printing. Its UV inkjet technology delivers vibrant, pin-sharp images with exceptional colour accuracy, ensuring your branding looks exactly as intended. The instant UV curing means badges come off the press completely dry and ready for immediate finishing—crucial when you're working to tight event deadlines. With impressive printing speeds and the ability to handle variable data seamlessly, the LB702-UV excels at producing large volumes of personalised badges without sacrificing quality or consistency.
The Konica Minolta AccurioLabel 230 complements our capabilities with its remarkable versatility and precision. This digital press combines exceptional image quality with the flexibility to handle shorter runs and last-minute orders with equal efficiency. Its advanced colour management ensures consistent, accurate reproduction of brand colours across every single badge, while its ability to print on a wide range of materials gives us the flexibility to create exactly the right solution for each event's unique needs. The AccurioLabel 230's reliability means we can confidently commit to tight turnarounds, knowing we'll deliver on time, every time.
Together, these systems allow us to serve events of any size—from intimate conferences to massive international exhibitions—with the same commitment to quality and speed.
Our Vision: Making Excellence Accessible
Our desire is clear: to allow more event companies and people hosting events to order and personalise event badges easily, quickly, and at an affordable cost, through a local UK-based company that are experts in their field.
Being UK-based means we understand the unique needs of events in this market. It means shorter shipping times, easier communication, and the ability to respond rapidly when last-minute changes arise—because in the events industry, we know from experience that they do.

Enter Badge Wave
And now we’re launching Badge Wave. We're combining our 100+ years of experience in the label industry with our recent proven success and reliability in event badge printing to create something special—a dedicated platform where event organisers can come to receive high-quality badges that are printed and powered by great people who know their stuff.
Badge Wave isn't just a website or a service; it's the culmination of everything we've learned about printing excellence, customer service, and the specific demands of the events industry. It's a place built on expertise, powered by state-of-the-art technology, and driven by people who genuinely care about making your event successful.
When you order from Badge Wave, you're not just getting tickets and badges—you're partnering with a team that has spent decades perfecting the art of printing, that understands the pressure and pace of event planning, and that has the proven track record and infrastructure to deliver exceptional results, every single time.


The Journey Ahead
We are excited to see our customers and event attendees alike experience the benefits of Badge Wave, and for the journey that lies ahead. As we launch this new brand as part of Soabar Ltd, we do so with the confidence that comes from a century of excellence and the enthusiasm in the printing industry. At our core, we’re driven by the fact that we know that we're solving real problems for companies across the world.
Whether you're planning your first small conference or your hundredth international trade show, Badge Wave is here to ensure that your event credentials reflect the quality and professionalism your event deserves—delivered quickly, affordably, and by people who truly understand what great event printing means.
Welcome to Badge Wave. Powered by a century of expertise. Driven by a passion for events. Designed for you.
- February 25, 2026
FAQS
Frequently Asked Questions
This will depend on what you want to print onto your badges on the day of your event. Our thermal tickets are designed to be printed on the Zebra range of printers, namely the ZD621 and GK420D. These printers will print your data and text in a single colour. Our Inkjet tickets are designed to be printed on the Epson C3500 and C4000 range of printers, which both allow for full-colour on the day printing.
Direct thermal technology uses a heat-sensitive coating to create clear, high-quality text or images from a single-colour printer, offering a simple and efficient printing solution without the need for ink or toner. Our Inkjet material is specially coated to allow a CMYK print process in full colour.
Typically, our on-site printers will accept any badge width up to a 4” wide. The most common size for an event badge is 4” x 12”, which folds to 4” x 6” double sided.
You can view our artwork requirements on the downloadable, editable templates on each product page.
Yes this is possible! We would just need a good understanding of your event, your branding guidelines, what is required to be printed on the badge and the logo(s) that you wish to feature. Email us at: BadgeWave@soabar.co.uk




